Founder of SOL group Emily McWaters moves to Kangaroo Island

REMOTE OPERATION: Emily McWaters with her 18 month-old daughter Lucy on their farm in Cygnet River, Kangaroo Island. Photo: Supplied.

REMOTE OPERATION: Emily McWaters with her 18 month-old daughter Lucy on their farm in Cygnet River, Kangaroo Island. Photo: Supplied.

A Kangaroo Island mum has swapped big city life for the islander lifestyle, and her business and family are reaping the benefits.

Last year, Emily McWaters made the sea change from Sydney to modest Cygnet River, and brought her booming online business with her.

In 2003, Emily made the bold decision to drop out of law school to pursue her own business vision.

Since then, she has created a multi-million dollar company as founder and Chief Executive Officer of SOL Group, Australia’s leading online gifting company that operates four gifting websites.

After purchasing a block of land last year, Emily and her husband Enzo moved in January with 18 month-old daughter Lucy and newborn baby Rocco and now split their time between Sydney and Kangaroo Island.

They chose Cygnet River to be closer to Emily’s parents, who came to the island four years ago.

“It is so enriching for Lucy to have contact with her grandparent’s every day; they take her on adventures around their property and the island that children in the city could only dream about,” Emily said.

By working remotely, Emily found a fresher approach to her company.

“When I’m on the island I work more on the business than in it, which is very positive,” she said.

“By not being involved in the day to day office and warehouse operations I am much calmer and can see the business objectively.”

She believed Kangaroo Island had only boosted her business.

“I have lead the company to develop substantially this year and that is due to the focus and clarity that I find on Kangaroo Island,” she said.

“There are no restrictions to operating a business from Kangaroo Island. We have NBN at Cygnet River that is faster and more reliable than in my office in Sydney.”

  • For more on Emily’s business, head to Everything But Flowers at www.everythingbutflowers.com.au and The Hamper Emporium and www.thehamperemporium.com.au.
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