Qantas and the South Australian Tourism Commission hosted an industry briefing on Monday, June 26 regarding the new flights offered to and from the island from the end of the year.
Local business owners and operators – mostly from the tourism industry – heard presentations about the new services and how they will operate, marketing of flights and the island, and implications for consumers and providers.
Qantas national manager Nick Duggan spoke of the company’s objectives while providing the flights.
He said they would mainly target ‘leisure travellers’ – those looking for a holiday to get away from the hustle and bustle of everyday life.
“Qantas has got a strategy that we’ve had in place for a couple of years now, where we’re trying to unlock premium leisure destinations to our network, and Kangaroo Island is one of them,’ Mr Duggan said.
“Kangaroo Island hits the dynamic we’re trying to achieve quite well.”
He said since the recent decrease in the resources boom, Qantas had a lot of spare aircraft, which they were “reinvesting into leisure destinations across Australia”.
“Tasmania’s a really good example of that. Sunshine Coast is another good example of that, and Kangaroo Island will also be one of those destinations on our map that really grows in terms of demand,” he said.
“Our objective here is not to cut the pie into smaller pieces, our objective here is to grow demand and we’re hoping to do that through the domestic and international connections that we have.
“You can check your bag in at LA and collect it at KI.”
There will be two services to start with: one year-round service on a 50-seat Q300 from Adelaide, beginning December 4, and one on a 74-seat Q400 from Melbourne, offered from December 17 to January 28.
He said Qantas had begun promoting Kangaroo Island before the offering of flights.
They are mainly targeting people aged 25 to 65 years, and couples and families.
“It’ll bring more of the existing profile that you have to the island, with more international travel,” he said.