Kangaroo Island locals pick up new skills at Grow with Google workshops

Sixty Kangaroo Island locals last week had the chance to pick up vital new digital skills as Google hosted special training workshops in Kingscote.

Business owners, community leaders and locals learned about online tips and tools designed to help them grow their businesses, organisations, careers and education.

It's the first time the workshops have been held in Kangaroo Island. The event was officially opened by South Australian Senator and Shadow Minister for Tourism Don Farrell and State Member for Mawson Leon Bignell.

Richard Flanagan, head of Small Business marketing Google Australia and Hannah Frank, policy manager Google Australia did an impromptu radio interview on Kangaroo Island community radio 5Kix-FM with Clare Angrave, Lisa Collins and Steven Mitchell.

Richard Flanagan, head of Small Business marketing Google Australia and Hannah Frank, policy manager Google Australia did an impromptu radio interview on Kangaroo Island community radio 5Kix-FM with Clare Angrave, Lisa Collins and Steven Mitchell.

Grow with Google aims to provide all Australians with access to digital skills training online and in-person, to help them make the most of the Internet.

Previous research shows Aussie small businesses with high digital engagement are 1.5 times more likely to be growing revenue, seven times more likely to be exporting, and eight times more likely to be hiring. Despite this 90 per cent of small businesses aren't taking the steps needed to realise this potential.

At last week's events, local businesses learned how to grow their presence online and gain valuable insights about their customers - and individuals at all stages of the digital journey picked up new skills.

"We know that digital tools and skills can open up new opportunities for locals and businesses on the Island - and across Australia. But many people are unsure what to do or where to begin, so we created Grow with Google to help close this gap," said Richard Flanagan, Google Australia's Head of Small Business Marketing.

One Kangaroo Island business that has been using digital tools to help grow their business is Emu Ridge Eucalyptus Products.

They've used a mix of ensuring their online profiles are up to date, have built an online store, and gained insights into what their customers want to attract customers from all around Australia.

A report released by AlphaBeta in September found that Google's advertising and productivity platforms were helping more than a million Aussie businesses and had helped deliver business benefits of $35 billion so far this year - including supporting 7,400 South Australian jobs through its economic activity.

Since 2014, Google has trained more than half a million people across Australia through online and in-person digital skills training, as well as curriculum integrated through school and partner programs.

Grow with Google aims to create opportunity for all Australians to grow their skills, careers, and businesses with free tools, training, and events. It includes an online learning hub accessible from anywhere, on any device, with hundreds of handy training modules.

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