Kylie begs Britons to head down under

Kylie Minogue invites Britons to take a holiday down under in Tourism Australia's latest campaign.
Kylie Minogue invites Britons to take a holiday down under in Tourism Australia's latest campaign.

Australia's tourism body is hoping Kylie Minogue can lure Brexit-weary Britons down under with a lighthearted television advertisement featuring surf, sand and speedos.

The Tourism Australia advertisement starring a singing Minogue screened on UK televisions in a key timeslot ahead of the Queen's Christmas Day message.

Brexit-fatigued Britons are invited to take a break from "what ails ya" and "call on your friends in Australia" in the musical video, which also stars comedian Adam Hills and includes cameos from Shane Warne, Ashleigh Barty and Ian Thorpe.

Celebrating backyard cricket, the beach, beer, the outback, sausages in bread, and rhyming "shocker" with "quokka", the ad also has Minogue appearing briefly as her former Neighbours character Charlene Robinson.

Tourism Australia managing director Phillipa Harrison said millions tune in to watch the Queen's annual Christmas speech on televison.

"We also know that January in the northern hemisphere winter is a time when many Brits are thinking about an overseas holiday, providing the perfect opportunity to engage with a captive audience and remind them why they should make that next trip Australia," she said in a statement.

Australian Associated Press