A delicate glass trophy won at the weekend has put a bright spotlight on a thriving mallee farming township of 1200.
Pinnaroo was presented the 2020 Ag Town of the Year at the Regional Showcase Awards at O'Leary Walker Wines in Clare on Friday evening.
The town trumped four other nominees - Kapunda in the Mid North, Kimba on the Eyre Peninsula, Parndana on Kangaroo Island and Woodside in the Adelaide Hills.
Now in its second year, the accolade recognises South Australian towns that are excelling in agricultural practices and the flow-on effect they have on communities.
For nominee, business woman and much-respected resident, Andrea Sparnon, the win is a testament to her humble town with a strong backbone.
"We are a very marginal area where all the primary producers are tough," she said.
"To be recognised for what we produce is really important and makes us super proud."
The town's agriculture extends to a strong cross section of growers such as turf, pistachios, olives, potatoes and broadacre farming.
"That's our diversity," she said.
Ms Sparnon said it's the nurturing community which saw her and husband Mick to fall in love with the township 15 years ago.
Together they manage Nutrien Ag Solutions in town.
The connection led her to initiate the nomination with assistance from Southern Mallee CEO Jason Taylor.
"It was a fairly lengthy process and when the judges came for the day we wanted to showcase as much of our diversity and people so we made a video where we interviewed several different growers," she said.
Mrs Sparnon added that the award puts Pinnaroo on the map.
The win has left new Southern Mallee Mayor Jeff Nickolls both proud and excited for his town's future.
"It's a reward for all the hard work in the town," he said.
"If something needs to be done then people seem to get on with it. It's certainly infectious," he said.
Mayor Nickolls, a third generation Pinnaroo farmer with the fifth on the way, believes the town's noticeably younger demographic of farmers play an integral part in its prosperity.
"It's also a credit to the generation before ... otherwise the young farmers wouldn't have wanted to take up the mantle...," he said.
"The conversations mum and dad had at the kitchen table every night must have been positive."
While he acknowledged Andrea and Mick as the prime movers of the award, he added it's become a reward for the entire Southern Mallee community due to the towns' similarities.
As for the trophy's prominent location, that's yet to be finalised.
"We are going to have to put some thought into that," he added.