Kangaroo Island cafe and motel owner Mintu Brar has been nominated in the Governor's Multicultural Awards for a third time.
He was previously a finalist in the Media section in 2013, 2014 and now again for 2020.
He was nominated or the work he does to promote multiculturalism in his newspaper, radio program and YouTube channel.
He received the awards certificate from Governor Hieu Van Le at Government House on March 16.
Mintu, whose proper Sikh name is Gurshminder Singh, is a well-known Punjabi social activist and journalist in South Australia.
He is editor in chief Punjabi Akhbar, Australia's most published national Punjabi newspaper, and is also former manager of Australia's 24-hour live online radio 'Harman Radio' and producer of the popular YouTube show 'Pendu Australia'.
Last year, together with his business partner Mandeep Singh, he purchased Roger's Deli, renaming it the Old Mulberry Tree Cafe, and also the Seaside Inn motel.
Mintu and Mandeep have plans to completely revamp the cafe now that the Kingscote newsagency is for sale and must relocate from the building.
The Indian restaurant side of the business meanwhile recently moved to the Seaside Inn motel, where they also have plans to continue upgrades, both inside and outside.
Mintu said he was very happy to be runner-up for the Media award and said this year's winner had more than 35 years experience in the field, compared to his own 10 or 15 years.
But his YouTube channel has a great following among the Sikh and Indian community around Australia and the world with 111,000 subscribers and 11.5 million views.
"Pendu" means countryside or "in the village" in Punjabi and his channel is all about issues affecting rural Indians in Australia and around world.
It's also about how Indian people can come and live in country Australia.
"I am encouraging people to come to the country and not to sit in the city," Mintu said. "We have had more than 1000 people come to live in the country and one or two have gone back to the city."
In fact, Islanders might have noticed more Indians visiting over recent months, a trend Mintu says he can take some credit for and which will only increase.
He said he would like to the see governments create more infrastructure in rural areas to assist people making the move.
Mintu started working in the media when he wrote his book Kangaroonama, with "nama" meaning "about", after he moved to Australia in 2007.
This was about the time of the attacks on Indian students and there was a lot of tension and misunderstanding, he said.
"My work has always been about fitting in the community and now I've been published in 20 languages," he said. "My channel is watched wherever Punjabi people live."