The Mitta Pub north east Victoria, which underwent a major transformation eight years ago, has been put up for sale by the ownership consortium behind the $1 million plus makeover.
In 2013, the stunning rebirth of the hotel, formerly known as the Laurel, began when Albury's Ann McHardy and partner John Tyrell took over the pub and soon drew other interested parties in for the ride.
They included Scott Giltrap and his wife Angela, who have a long-standing family connection to the Mitta Valley.
Mr Tyrell owns construction company Southern Cross Developers and immediately set about the redevelopment which involved temporarily shutting the pub down during the winter months before reopening on the Melbourne Cup weekend.
Old relics with links to Mitta's timber and mining heritage strongly feature throughout the pub.
An old Bedford truck cut in half has also been incorporated into one of the bar areas.
"A lot of old stuff I found in the pub, including some timbers, was up in the ceiling that no one knew about," Mr Tyrell said.
"I pulled them out, repurposed them and put them on some of the walls.
"Whatever we found of interest we kept and then used."
Ms McHardy said the design of the pub had to hit the mark.
"We didn't want it to be ultra-modern," she said.
"We felt the people up there would have shunned if it was uber-trendy.
"So we had to come up with a formula where it was a bit quirky, but still really nice to be in there."
Also jumping on board with the project which coincided with the sealing of the remaining sections of gravel road on the Omeo Highway connecting North-East Victoria and East Gippsland were John and Ally Stubbe, David Shutter, Calum McBain, Sue and Michael Pemberton and Tom and Sally Simpson.
Stean Nicholls have been engaged to sell the Mitta Pub.
"We are privileged to be entrusted to take this property to the market," agent Kristian Hopwood said.
"The sale of the Mitta Pub is a great opportunity to secure one of the region's best destinations, that attracts tourism from all around the country.
"It is well supported by the local community as it has become an icon and landmark.
"The increase in growth, confidence and opportunity in the region, this stunning property is an attractive purchase."
The pub is being offered for sale with a lease in place in to current operators, Chris and Heather O'Connell.
"It's the old story. It is time for fresh blood," Mr Tyrell said.
"We're hoping the new owners can give the pub its next lease of life."